Thana Tharun

Curious and data-driven professional with strong experience in data processing and mining, growth-driven project management, and marketing analytics within ecommerce. Strong cross-cultural and cross-functional stakeholder management. Passionate about working in a fast-paced and diverse environment.

• Took full responsibility for overseeing the PPC activity across 3 brands in 6 EU markets. Increased net profit by 55% YoY with profit margins scaling from 13% to 27%.
• Optimised and produced trade reports by leveraging customer acquisition and retention data from marketing channels (PPC, Organic Social, Affiliates, Referrals) and ecommerce platforms (Woocommerce, Shopify).
• Effectively collaborated with Marketplace Sales, Finance, and Operations teams to collaborate on projects that identify areas of improvement in the reporting and build case studies to restructure the company-wide performance indicators.

• Coined, formulated, and successfully implemented diamond funnel audience strategy for Paid Social (Facebook, Tik Tok & Instagram). Resulted in 73% increase in ROAS and 5% increase in brand SOV.
• Proactively perused marketing data reports and presented weekly briefings with actionable solutions to the wider team and senior stakeholders.

• Formulated and implemented social media strategies for boosting ecommerce businesses growth, through establishing relevant digital media content, paid social advertising and branding.
• Performed market research, consumer trend and demographic profiling, to identify and capitalise on unmet market needs ahead of the curve.  Ensured regular delivery of insight.
• Used audience segmentation analysis and A/B testing to develop and execute organic social campaign for returning customers. Increased conversion rate by 4%.
• Managed multi-discipline processes and strategically prioritize them to ensure all deadlines are met. Regularly contacted clients regarding updates, roadblocks, and revisions.