Why its important?

3 types of traffic from META: META ads, traffic from organic posts and lastly from people who share your stuff on META.

In order to differentiate between these types of META sources you ned to use UTM tags.

UTM Codes

1. utm_campaign: Tracks a particular campaign name to monitor its performance, such as “August launch” or “relaunch”
   • Example: &utm_campaign=relaunch
2. utm_content: Tracks the link that was clicked, in case you have multiple links to the same destination, such as when you have both a text link and a banner ad pointing to the same destination.
   • Example: &utm_content=textlink
3. utm_medium: Tracks which medium the visitor used to reach your website, such as pay-per-click or social.
   • Example: &utm_medium=social
4. utm_source: Tracks the website that sent the traffic source, such as Facebook or Amazon.
   • Example: &utm_source=facebook
5. utm_term: Tracks the search keyword the visitor typed, such as “dress shoes.”
   • Example: &utm_term=dress+shoes

If you added UTM parameters to track traffic to your website, it would turn into something like this:

http://mywebsite.com/?utm_content=textlink&utm_source=facebook

With these parameters in place, when you view the traffic in analytics, you would know the visitors to your website came from a marketing campaign that had a text link on Facebook.

Facebook Dynamic Parameter

Facebook Dynamic Parameters offers the benefit of auto-populating the values based on the information you input into your campaign, rather than having the user type them out, thus saving you valuable time.

if you want to auto-populate all of your UTM Parameters in one instance, you can copy and paste this code snippet:

utm_source={{site_source_name}}&utm_medium=social&utm_campaign={{campaign.name}}&utm_content={{adset.name}}&utm_term={{ad.name}}