BobaKapp: Sustainable Boba Bottle

Sip sustainably with BobaKapp

The Bubble Tea Market

The boba market is rapidly growing and as stated by Market Research Future (MRFR) it has ‘revolutionised the beverage industry business and grows into mainstream’. It has expanded from Taiwan to other Asian countries and eventually reached North America and the UK. The bubble tea market was valued at $2.4 billion in 2019 and is estimated to reach $4.3 billion by 2027, registering a CAGR of 7.80% from 2020 to 2027. Technavio’s report, Global bubble tea market, stated that 38% of the growth will come from the EMEA region. It is clear that this sub segment of the beverage industry is taking over and making a more prominent place in the industry. With this comes massive opportunities for products to be made around the niche.

The Sustainability Market

The environment is a massive factor to the project idea. Designers are required to think about how their product contributes negatively to the environment and now more than ever, products are being manufactured with the key purpose of being more sustainable. It is clear that sustainability is at the forefront of design today and can even be used as a tool to grow profitability.

With the growing success of the bubble tea industry follows its vast contribution to plastic pollution. There is a clear need for a product prevents or hinders these negative effects on the globe and still give the consumers the quality and unique boba drinking experience.

Design Brief

BobaKapp wants to create a bottle that promotes sustainable living in the boba drinking community. The product must be innovative in giving the user the unique boba drinking experience whilst being portable, spill-proof, and most importantly eco-friendly.

Our Clients:

The product will be targeted at 18-34-year-old eco-conscious individuals interested in drinking boba bubble tea.

The product will be sold through a number of sales channels:

Crowdfunding – raise funds before starting mass production
eCommerce Storefront – Personal website for the general public to learn more about the product and buy it.
Online Market Places – Trustworthy large marketplaces.